Executive Summary
CommunityAtlas™ is the community engagement prescription that replaces inherited sponsorship lists and relationship-driven investments with a strategy calibrated to who your catchment communities actually are. Using Jungian archetype profiling at the catchment-zone level, it maps dominant archetypes, geographic density, and care-navigation patterns so you can answer the question your community is really asking: does this system understand us.
CommunityAtlas™ deploys the BrandCore™ archetype profile into a catchment-specific strategy, auditing your existing community portfolio, identifying archetype-aligned programs and partnerships, and delivering a discontinuation list, prioritized touchpoint roadmap, and governance model for future decisions. The result is a defensible, board-readable investment map—especially powerful in post-merger markets—that directs dollars to the right programs, in the right communities, for the right reasons, and creates a renewable decision discipline your team can use for at least five years.
Product Detail
How It Works
CommunityAtlas™ deploys the BrandCore™ archetype profile into a catchment-zone-specific community engagement strategy. Delivered as an integrated investment-prescription package.
Catchment-Zone Archetype Profile
The dominant Jungian archetypes present in the catchment zone, named, scored, and ranked. Standard engagements deliver a system-wide composite; Precision engagements deliver archetype-specific intelligence segmented by psychographic zone (up to 10 zones in the Precision tier; 11+ zones in the upper Precision tier).
Existing Investment Audit
A structured review of the system's current community engagement portfolio—programs, sponsorships, partnerships, and civic investments—scored against the archetype profile to identify which existing investments resonate, which underperform, and which produce no archetypal return at all. The audit is the diagnostic layer that converts community engagement from relationship-driven to evidence-driven.
Archetype-Aligned Investment Map
A strategic prescription for community engagement organized by archetype cluster. Each recommended investment is tied directly to the archetypes it earns trust with, the community priorities it addresses, and the institutional position it strengthens. Recommendations are defensible at the board level because every line traces to data, not tradition.
Discontinuation Recommendations
The audit produces an explicit list of investments the system should discontinue or restructure. This is the part of community engagement strategy most consultancies will not deliver because it requires saying no to programs with internal champions. CommunityAtlas™ delivers it because the data supports the recommendation, and the institution's community trust depends on the discipline of saying no to investments that do not earn return.
Prioritized Touchpoint Roadmap
The investment map sequenced into a roadmap—which investments to make first, in what order, against which archetype cluster, with which community partners, on which timeline. Strategic, not operational; the roadmap the board approves before the community engagement team implements.
Governance Model
A governance framework for ongoing community investment decisions—how the system should evaluate new investment opportunities going forward, what criteria to apply, and how to retire investments that no longer earn archetypal return. The framework is the renewable layer; one CommunityAtlas™ engagement produces a discipline the system uses on every subsequent investment decision.
Post-Merger Trust Repair Application *(where in scope)*
For systems mid- or post-acquisition, CommunityAtlas™ operates as the community trust-repair instrument. When a large system acquires a community hospital, the narrative in the community is almost always "our local hospital was sold to a corporation." CommunityAtlas™ diagnoses the trust damage and prescribes the specific civic investments that rebuild belonging—answering, in the community's own archetypal register, the question the community is actually asking: does this system understand who we are?
Who It's For
- Health systems whose community engagement portfolio has accumulated organically over years and now requires a structural review against the archetypes the system actually serves—where the question "is this investment earning return?" has not been asked of the portfolio as a whole
- CMOs and Chief Strategy Officers preparing a community benefit report or a board-level community engagement review who need the engagement strategy defended on archetypal data, not relationship history
- Health systems mid- or post-acquisition where the acquired community is questioning the new owner's commitment, and the existing community engagement playbook from the parent system reads as imported rather than belonging
- Multi-facility systems entering a new market, opening a new facility, or reintroducing themselves after a brand transition—where the community engagement layer must establish belonging before the campaign-driven activation reaches the market
- Health systems whose internal community-investment decisions are being made on the basis of leadership preference, board personal connection, or historical commitment—and the executive team wants the data layer that allows community engagement to be governed strategically rather than relationally
- If the question "Is our community engagement portfolio earning archetypal return, or are we sponsoring out of habit?" is showing up in board conversations, CommunityAtlas™ is the instrument designed to answer it.
Use Case
Scenario: A regional health system 14 months past a community‑hospital acquisition engages CommunityAtlas™ after community trust metrics in the acquired market continue to lag despite an inherited sponsorship portfolio that has run for years under the prior owner. The audit reveals that two‑thirds of the inherited investments map to archetype clusters that are no longer dominant in the catchment zone—the prior owner’s investment list has calcified against a community that has changed beneath it. The system discontinues seven legacy sponsorships, redirects the budget to four archetype‑aligned investments identified in the prescription, and recovers the community trust gap inside three quarters.
What You Own
What's Included
- Catchment-zone archetype profile (Standard composite or Precision zone-segmented)
- Existing community investment audit
- Archetype-aligned investment map
- Discontinuation recommendations
- Prioritized touchpoint roadmap
- Governance model for ongoing investment decisions
- Post-merger trust repair application (where in scope)
- Permanent IP transfer of all maps, audits, roadmaps, and governance frameworks
What's Not Incuded
- Survey fielding costs (third-party panel data)—billed at vendor cost plus 10% coordination fee
- Community investment dollars—the budget the system allocates to recommended investments lives with the system, not SBCMO
- Community partner negotiation, sponsorship contracting, or program execution—handled by your existing community engagement team or partner agencies; CommunityAtlas™ produces the strategic prescription that informs those activities
- Community benefit reporting compliance—addressed by your tax and regulatory advisors; CommunityAtlas™ produces the strategic intelligence that strengthens the narrative defense of those reports where appropriate