First-Time Healthcare Shopper Campaign Lifts Ad Recall, Consideration, and Model-of-Care Understanding
A regional acquisition campaign used psychographic segmentation, value proposition development, and multi-modal activation to build brand equity and improve consideration among new-to-market and first-time health plan shoppers.
50% Medicare Enrollment Growth Through Archetype-Led Strategy
A top-down realignment of product, underwriting, and archetype-driven marketing that drove 50% year-over-year Medicare enrollment growth and a single-year 15.1% regional market share gain — pulling the national program into positive territory in the process.
CAN DO: How Archetype-Driven Telehealth Messaging Turned a Pandemic Moment Into Lasting Market Leadership
A psychographic-led service line campaign that established a regional health system as the telehealth leader in its market—and drove measurable, lasting shifts in perception of care quality, physician trust, and care model comprehension.
Closing the Comprehension Gap: System-Wide Perception Shift Across a 25+-Facility Integrated Health Network
A Jungian archetype-led brand repositioning that shifted non-member perception of medical excellence and drove measurable gains in willingness to consider across two metropolitan markets.